5 High-Quality Label Essentials for Beauty Products and Cosmetics
1. Premium Label Techniques and Materials
To make your product stand out, consider using at least one of the following techniques or materials in your design:Double-Sided Labels
These are a striking option, ideal for clear containers. Double-sided labels add more depth and dimension to your packaging. Since they can be read through a bottle, they are great for packing a lot of information into an economical amount of space.Foil Effects
Metallic or matte? Gold or black? The options are endless with foil effects. You can even incorporate a custom brand color or a special finish, like a holographic sheen. It’s all up to you and your individual brand’s style. If you’re exploring this route, ask what kind of foil effects are available to give your product a unique look.Spot Varnish Labels
Sheen comes in many forms, and spot varnish is one of them! Spot varnish labels are a great way to add subtle sheen to your label, ideal for simulating the reflection of water, highlighting a key image or logo feature, or adding appealing texture.Water-Resistant Labels
If your label is going to come in contact with moisture, oil or another type of chemical, spring for a water-resistant label. These labels use more durable materials and finishes, so they won’t fall off and cheapen the look of your products with use.Double-Sided Labels
These are a striking option, ideal for clear containers. Double-sided labels add more depth and dimension to your packaging. Since they can be read through a bottle, they are great for packing a lot of information into an economical amount of space.Foil Effects
Metallic or matte? Gold or black? The options are endless with foil effects. You can even incorporate a custom brand color or a special finish, like a holographic sheen. It’s all up to you and your individual brand’s style. If you’re exploring this route, ask what kind of foil effects are available to give your product a unique look.Spot Varnish Labels
Sheen comes in many forms, and spot varnish is one of them! Spot varnish labels are a great way to add subtle sheen to your label, ideal for simulating the reflection of water, highlighting a key image or logo feature, or adding appealing texture.Water-Resistant Labels
If your label is going to come in contact with moisture, oil or another type of chemical, spring for a water-resistant label. These labels use more durable materials and finishes, so they won’t fall off and cheapen the look of your products with use.
2. FDA Compliance: Expanded Content Labels
Beautiful labels that comply with FDA labeling guidelines? Are those a “thing”? They can be! In a world that has more requirements than ever, Expanded Content Labels (ECLs) can come to your rescue. ECLs come in a variety of designs that can increase the space available to communicate FDA-required information, romance copy or even multiple languages, all while maintaining the integrity of your brand identity. ECLs can be both beautiful and functional. Typography is also your friend! Explore the many ways you can use words to help your brand stand out. A high-quality printer will ensure your words — and any unique design elements — come out clean and sharp so your brand looks high quality.
3. Proper Label Sizing
If your product comes in multiple package sizes, be sure to scale your design accordingly. You should have multiple design files in this instance, each clearly labeled according to your vendor’s specifications. Be sure your vendor has an extensive proofing process in place so that you can catch any errors or make any necessary last-minute changes without incurring extra costs. Ask for samples or test runs to ensure that the final product is as you envisioned it.4. Color Matching
If the color of your label needs to perfectly match similar products on shelf, be sure your vendor knows this and offers this attention to detail. Color matching and consistency is a common pain point in the industry — and not all vendors can deliver in this area.5. Minimal Waste
More cosmetic companies are moving in a sustainable direction with their packaging. This direction not only helps cut costs but demonstrates the importance of sustainability to their consumers. By choosing the right combination of materials, printing processes and techniques, you can help minimize waste and your environmental footprint. If this is important to your brand, ask your vendor what materials and processes they offer that can help you minimize waste. A quality professional label vendor is one investment that pays off. Any defects in your label can be costly, compromise your brand presence and result in delays to your product launches.
At The Label Shoppe, we specialize in excellent service, on-time and in-full. Our seasoned staff is dedicated to delivering high-quality, consistent-color labels and will partner with you to find the best-quality, cost-effective solution for your needs. (If possible, we’ll even invent the technology needed to make that happen!)
We understand firsthand the importance of meeting the rigorous standards and aggressive timelines of our customers. Our state-of-the-art digital and analog printing facility affords you a wealth of possibilities, from unique materials, die cuts and difficult-to-print designs to chemical-resistant labels, security inks, delamination or relamination, embellishments like foil or screen printing, Expanded Content Labels, and 100% pharmaceutical-grade defect inspection. We take climate control, minimal waste, team happiness and productivity seriously — even the simplest black and white bar code labels are held to our highest standards, ensuring you get the quality you deserve.
Are Your Vendor’s Capabilities Compatible with Your Needs?
It’s important to find a vendor who can realize your design, respect your budget, and honor your timeline. These are all capabilities we have at The Label Shoppe. If you don’t yet have a vendor, or if you need guidance on labeling, reach out to us for a consultation. We would love to help you achieve your label goals.Get In Contact
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