Custom Compliant Cannabis Labels That Stand Out
Cannabis product labels are highly specialized and unique. Not only do you want your label to stand out in a crowded, growing marketplace, you want it to have the right design for your brand, and display any legally required information, which can vary by state. Most cannabis labels are small but they need to be easy to read. They also need to be opaque (not clear or transparent), childproof, and — depending on the product — withstand heat, oil, frequent handling, or other such factors. To ensure your label meets all these requirements, you’ll want to work with a label vendor that has experience in this industry.
9 Things You May Need on Your Cannabis Product Labels
- The right name. Check registration marks to avoid using the same name as another brand, which could cause confusion and possible legal issues. Also consider names that are not kid-friendly; some states require this in order for your product to be legally sold.
- A statement of identity. This is how your product is intended to be used, for example, as a “dietary supplement.”
- A statement of identity. This is how your product is intended to be used, for example, as a “dietary supplement.”
- Strain information (name, strength, batch)
- Net weight claim
- Chemical type (THC, CBD, etc.)
- A unique serial number and specific dates (e.g., batch production, expiration date)
- Ingredient list
- Any required warnings
Popular Cannabis Label Styles and Materials
Cannabis products span a wide variety of label styles and materials, but some of the more popular choices include high-gloss, laminated materials for a more modern, medical-grade look and natural, matte paper labels for a more organic look. In addition to all the information you’ll need to fit on your label, consider your brand identity and your competitors’ labels to decide what’s best for your design. Once you identify your preferences, begin a conversation with your label vendor to explore the many possibilities available to you and narrow down your options.
Custom Label Shapes, Colors and Finishes
Many cannabis brands feature standard rectangular or square labels, vibrant colors (especially the color green) and marijuana leaves. To make your brand stand out, consider more modern, minimalist design trends as well as custom label shapes, colors and finishes. Typography is also your friend! Explore the many ways you can use words to help your brand stand out. A high-quality printer will ensure your words — and any unique design elements — come out clean and sharp so your brand looks high quality.
The Right Cannabis Label Vendor for Your Brand
The rules of the cannabis industry are always changing. You need a quality professional label vendor that can help you navigate those changes in a quick, cost-effective way. To be sure you’re working with the best partner for your business, ask how your vendor handles label design changes and revisions, short turnarounds, smaller orders, and label waste. When do they charge a premium? Do they offer consulting? You’ll also want to explore digital or variable printing technology to help make changes easier. Digital printing offers a nearly unlimited spectrum of colors, 100% perfect print quality, and no setup charges, making it ideal for small runs and demanding designs.Are You Working with the Right Vendor for Your Cannabis Labels?
At The Label Shoppe, we specialize in digital printing and understand firsthand the importance of meeting the rigorous standards and aggressive timelines of our customers. We also offer analog printing, affording you a wealth of possibilities. Our state-of-the-art facility makes nearly every label design you might have possible, from unique materials and die cuts to difficult-to-print designs, chemical-resistant labels, security inks, delamination or relamination, foil effects, screen printing, Expanded Content Labels, and 100% pharmaceutical-grade defect inspection. Our seasoned staff is known for delivering high-quality labels on-time and in-full, even with short turnaround times. We take climate control, minimal waste, team happiness and productivity seriously — even the simplest black and white bar code labels are held to our highest standards, ensuring you get the quality you deserve. If you don’t yet have a vendor, or if you need guidance on labeling, reach out to us for a consultation. We would love to help you achieve your label goals.Get In Contact
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