Boost Your Brand Appeal with Custom Food Labels
What You Need on Your Food Labels
Food label requirements vary widely depending on your business, type of product and where your product is sold. In general, most food labels contain some or all of the following:- Your brand name and/or logo. You’ll want this to stand out the most, and there are a variety of things your label vendor can do to help make this happen.
- Your company name, address and/or phone number
- A statement of identity, aka how your product is intended to be used
- Nutrition facts (serving size, nutrients, vitamins and minerals)
- Ingredient list (unless your product is truly single-ingredient)
- Net weight and/or quantity of product in the package
- In some cases, regulatory markings such as USDA legends for meat
Common Food Label Styles and Materials
There are so many different ways to label your food, which means you have a diverse pool of options. Above all, you’ll want clear, crisp printing that adheres to required materials and adhesives as well as government regulations. A good label vendor will explore your options with you and discuss the best ways to address your top concerns, from color matching and quality control to accommodating large amounts of information. More common label methods include: Expanded Content Labels, Promotional Labels, Instant Redeemable Coupons, and High-Gloss, Laminated Labels.
Do your labels need to be produced in a GMP facility?
GMP (Good Manufacturing Practices) is a standard of manufacturing practices for both human and veterinary drugs, as well as food products. If your label, pouch, or bag will come into direct contact with food (such as a preprinted beef jerky pouch or a label you place on an apple), your label or packaging likely needs to be produced in a GMP-compliant facility. Ask your packaging supplier if they can comply. (Hint: a GMP facility will always have a certificate from a third-party auditor saying the facility is in compliance for a certain period of time.)
Are Your Labels Scalable from Startup to High Volume?
Wherever you are in your business, whether you need 100 labels or 1 million labels, choose a vendor who can get to know your brand and grow with you. The long-term relationship can really pay off in the long run. Signs your vendor is prepared to grow with your brand include state-of-the-art facilities, digital printing capabilities, staff expertise and attention to detail. Start the conversation now so you won’t need to have a new one later.
Are You Working with the Right Vendor for Your Food Labels?
We here at The Label Shoppe specialize in food labels, so we know what it takes to grow with your brand. Our 15,000-square-foot, state-of-the-art facility has all the production capabilities necessary to handle your label needs, from adhesive printing to foil effects, unique materials and difficult-to-print designs. The facility is 100% climate controlled, including all raw material, production, and finished-good storage areas, so your labels won’t curl, smudge, or underperform due to variable temperature and humidity. Our facility was built with GMP compliance in mind, and we are regularly inspected to ensure we hold true to that high standard.
We offer flexographic printing — great for a more artisanal look or when long-runs are needed — and digital printing, which requires no expensive printing plates, minimal setup time and waste, and saves tons of time. The latter is ideal when you need numerous label varieties printed quickly. We also offer a nearly unlimited spectrum of colors, premium finishes, 100% pharmaceutical-grade defect inspection, and no setup charges.
We Care About Your Brand’s Food Labels
Our seasoned staff is known for their grace and expertise in handling design changes, short turnarounds, and other small miracles, which is why many of our clients consider us their “forever home.” We deliver high-quality labels on-time and in-full, and take team happiness and productivity seriously. Even the simplest black and white bar code labels are held to our highest standards, ensuring you get the quality you deserve.
If you don’t yet have a vendor, or if you need guidance on labeling, reach out to us for a consultation. We would love to help you achieve your label goals.
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